Why does every woman love Jimmy Choo?
Jimmy Choo shoes had their beginnings in 1996 in Europe. A Vogue accessories editor, Tamara Mellon, who was then associated with the UK division of the fashion magazine approached Choo about a partnership to produce and market his signature footwear. Choo, who was then working as a couture shoemaker in London’s East End, agreed.
Ms Mellon and Choo contracted with some Italian factories to produce these uniquely designed shoes as ready to wear models, which would generate more revenue in less time. Since this time, the Jimmy Choo brand has seemed to do no wrong. Now the company is recognized as one of the main producers of luxury consumer fashion accessories. Today, there are more than 60 stores in the world that bear the Jimmy Choo name and provide his coveted products to those who want them.
When it comes to high-end designer footwear, the most popular choices by the fashion elite are those slinky, drop dead gorgeous styles by YSL shoes, Christian Louboutin and this shoe guru. The stilettos and sandals that fans and devotees purchase cost five hundred dollars and up. These are not just an ordinary pair of everyday shoes, you understand. There are those to whom fashion is every bit as necessary as oxygen, and these fancy foot coverings by Jimmy Choo are one of the ultimate coups that must be scored in order to “attain the look”.
These shoes often decorate the tootsies of celebrities and models, as well as others who follow the dictates of trends and styles, and can afford to pay big bucks for the privilege. Jimmy Choo boots and shoes are said to ooze sex appeal and their most distinctive features are stiletto heels and delicate ankle straps.
Heidi Klum, Victoria Beckham, Madonna, Katherine Heigl, and Charlize Theron have all been photographed wearing dazzling, Jimmy Choo heels at parties and even on the red carpet. The shoes, or “Choos” as they are also known, received great interest ever since they were popularized on the television show, “Sex and the City”.
According to the Jimmy Choo Company and web site, it is their philosophy and vision to create luxurious and practical shoes and fashion accessories that are “exclusive”. This one word may lend a great deal of insight into what it is that makes the Jimmy Choo brand such a hot property.
Many people regard expensive accessories that are offered in limited quantity as an exclusive status symbol and this is often behind the demand for such products. This conclusion is strengthened by the remainder of the company philosophy that states that the singular distinctiveness of this shoe brand is controlled by limiting the distribution to only a few handpicked retailers.
These “Choos” are said to be very comfortable, even the styles with incredibly high heels. It is also apparent that the shoes are very well made in every detail. While consumers are usually willing to pay extra for quality products, with this footwear a great deal of the appeal is also in the social status that attached to owning or wearing these shoes.