Copywriting 101: Meet AIDA, Up Close And Personal
AIDA who? If you’re thinking about the hot chick standing on the street corner, you’re on the wrong website. But if you want to boost your copywriting talents to the highest level, AIDA is worth knowing, up close and personal.
In fact, AIDA is a great advertising copywriter’s best friend.
This principle works for any situation, from purchasing a can of soda or a brand new house.
It works for press releases, print ads, jingles, billboards, sales letters, brochures, newsletters and any other type of advertising media.
And yes, it can absolutely work on your website.
AIDA is the most primitive yet most wickedly effective principle when it comes to advertising.
It stands for Attention, Interest, Desire and Action.
It summarizes the goal of every copywriter, to grasp attention, draw an interest, impact and raise response through stirring up feelings with the use of words.
Each component is essential in creating sales-pulling copy. If you want to write the most effective, most persuasive and most powerful content, let’s get friendly with AIDA up close.
Attention. If your copy cannot grab a reader’s attention it’s basically useless copy. This is the reason why a striking headline matters, striking enough to get the reader to stay on your site longer and interesting enough for the reader to read some more.
Power words work miracles if you want to get noticed. If used the right way and placed in a strategic location, these words can make your reader spellbound.
Interest. Since you already grabbed attention, it is essential to keep interest before your reader hits the order button. If you’re selling something, carry on with the benefits and give more reasons why purchasing is a must. If you want to inform, provide relevant facts and assure the reader that you can provide solutions.
The key is to make the reader feel you are concerned and that you are willing to help them out. This is when empathy counts.
Desire. If you want your readers to be compelled with what you are offering, you must be able to connect with their feelings. Be realistic and make the readers understand how you can make life easier them.
Make your offer so irresistible, that you’ll get hooked if you read through it yourself. If your content makes you yawn, your reader must be snoring by now.
Action. This is the last and most important component in becoming an effective copywriter. A good copywriter is able to draw the reader to a call for action and to click the buy button.
This is what separates you from other copywriters. If you want to make money online or in direct mail… become acquainted with AIDA, she might give you the breakthrough you’re after